In this interview, Scott Barber shares his insights on what sets the Sommeliers Choice Awards apart from other wine competitions and how brands can use SCA medals in growing sales.

In this video Scott shares, what spiel you can use when pitching the restaurants, how to story tell your win, and how to connect judges of sommelier's choice awards to your potential restaurant buyers. 

“If you go in a restaurant and explain to them the criteria your wine has won on, and who are the judges of Sommeliers Choice Awards - I think that's a very powerful thing. In Sommeliers Choice Awards you get score breakdown, sharing the score where you did well in each category can also help you” - Scott Barber

The 2024 Sommeliers Choice Awards submission is now open for international and domestic brands. Brands can learn more about the judges, the judging process, and benefits here. Brands are encouraged to enter the wines before the early bird deadline of January 31, 2024, if looking to save.

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